Connecting for innovation and equity in global health
A panel hosted by the Bay Area Global Health Alliance at the Global Digital Health Forum in which experts discuss the efforts of tech, social media and digital and public health to educate, inform and keep people safe. Alliance board members Praveen Raja (Facebook) and Hema Budaraju (Google) joined Andy Pattison (WHO), Heidi Larson (Vaccine Confidence Project) and Rachel Sibande (Digital Impact Alliance, UN Foundation) on the panel moderated by Ben Plumley (A Shot in the Arm podcast).
Martin Dale of PSI, Lu’chen Foster of Facebook, Lateefah Mosley of UNICEF, and Jessica Kirkwood of CARE sat down with Ben Plumley of the Bay Area Global Health Alliance/A Shot in the Arm to discuss how their organizations utilize social media tools and strategic partnerships to disseminate health information that promotes COVID-19 vaccine confidence.
The Bay Area Global Health Alliance, Girl Effect and Facebook were at the YTH Global Live conference for a fireside chat exploring the power of social media to strengthen vaccine confidence and shape health behaviors. We viewed part of a Vax Up Podcast featuring Girl Effect India and their work to educate young women and girls about their health.
On November 10th, Alliance member Upswell led a webinar on content strategy for public health. This webinar gave public health organizations and advocates the tools to develop engaging, useful, and impactful social media content that people want to share. Attendees came away with knowledge about how to define their goals, understand their audience, measure success, and evolve.
The Bay Area Global Health Alliance and the Sabin Vaccine Institute collaborated, as partners of Advancing Health Online, on a GDHF session that focused on the importance of trust in building vaccine confidence. We highlighted examples of social media’s capacity to impact vaccine confidence and health behaviors — and how trust is a critical component. The discussion was a fireside chat in style, discussing the importance of trust in improving health outcomes on social media, sharing insights and the importance of evidence-based solutions. It was followed by a robust audience Q&A.
On December 9th, the Sabin Vaccine Institute and the Alliance, partners of Advancing Health Online, convened the second Insights Dialogue live engagement. Communications and global health experts shared their experience developing persuasive social media messaging to address vaccine hesitancy using peer-reviewed literature and extensive online testing for greater behavior change impact. The diverse panel (including a representative from UNICEF) shared their strategies, lessons learned through the testing results, and how to apply these results to improve campaigns.
The Sabin Vaccine Institute, the Bay Area Global Health Alliance, and the Alliance for Advancing Health Online explored Social Media Listening for Improved Vaccine Acceptance on February 23rd. During this live virtual engagement, we heard from global health and communications experts who shared their experiences using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations.
The Bay Area Global Health Alliance and the Sabin Vaccine Institute are collaborating, as partners of the Alliance for Advancing Health Online (AAHO), to elevate what knowledge exists today and how social media can be most effectively harnessed to combat misinformation and disinformation. This CUGH satellite session will include lightning talks from the researchers, as well as fireside chats with leading stakeholders in this space, such as the WHO Tech Task Force, The Rockefeller Foundation’s Mercury Project, Sabin Vaccine Institute, and other AAHO partners like the World Bank and the CDC Foundation.
Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online convened to explore the most effective methods community members can use to influence vaccine confidence through social media. Local voices and personal connections can be powerful influences in driving vaccine confidence in communities. This session shared three approaches to incorporating community voices into social media messaging and discussed best practices for leveraging and amplifying their impact.
Join Hootsuite’s FREE week of educational sessions that will help you succeed on social media led by experts from world-leading nonprofits and more. Andy Pattison, Team Lead at Alliance member World Health Organization is a speaker.
Alliance member Population Services International (PSI) hosted a Global Digital Health Forum session on strengthening the role of social media in advancing global health. The session featured Christine Odour – PSI, Andy Pattison – World Health Organization, Erin Nilon – Johnson & Johnson, and Gladys Mugambi – Ministry of Health in Kenya. Hema Budaraju, Senior Director of Product – Health and Social Impact, Google Search and Board Co-Vice Chair of the Bay Area Global Health Alliance moderated the discussion.
During this session, Sarah Francis, Founding Partner, Campaigns & Impact and co-Founder Drew Bernard at Upswell, and Alliance member, led a session on the types of research that can be deployed through social media and how to use social media as a tool for survey recruitment. Sarah and Drew shared insights on how to understand one’s audience, measure the impact of ads on the perception of a brand, and use in-app polls. They also shared information on ads targeting options and strategies to create engaging content to help recruit participants through online surveys.