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Empowering Community Voices to Promote Vaccine Confidence through Social Media | April 20, 2022
April 20, 2022 @ 5:00 am - 6:00 am
About the event
Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online convened to explore the most effective methods community members can use to influence vaccine confidence through social media.
Local voices and personal connections can be powerful influences in driving vaccine confidence in communities. This session shared three approaches to incorporating community voices into social media messaging and discussed best practices for leveraging and amplifying their impact. Attendees learned how IRD Global worked with community members to use safe spaces online and co-create social media content focused on the social barriers around COVID-19 vaccination; explored how the University of Chicago encouraged community members to share their COVID-19 vaccination decisions with their personal networks; and discovered how Project Last Mile challenged community members to create original content on TikTok and amplified the reach of effective messages.
Watch the recording:
SPEAKERS:
Rushika Shekhar – Project Last Mile, Deputy Director, Program Delivery and Operations, South Africa
Fatu Conteh – Research and Adaptive Monitoring Lab, Health Research Specialist, Sierra Leone
Myra Khan – IRD Global, Head of Health Communications, Pakistan
MODERATOR:
Nqobizitha Ndlovu – Adaptive Change Advisors, Regional Director, Africa