Building COVID-19 Confidence Through Social Media Campaigns | September 16, 2021

About the event

“Being able to leverage technology that’s already in the hands of consumers … plays a critical role in terms of reaching and engaging consumers”, said Martin Dale, Director for Digital Health and Monitoring, Population Services International. Martin Dale, Lu’chen Foster of Facebook, Lateefah Mosley of UNICEF, and Jessica Kirkwood of CARE sat down with Ben Plumley of the Bay Area Global Health Alliance/A Shot in the Arm to discuss how their organizations utilize social media tools and strategic partnerships to disseminate health information that promotes COVID-19 vaccine confidence.

Panelists shared country-specific examples of impact, highlighted best practices for public health social media campaigns, and championed the power of multi-sectoral partnerships to influence concrete behavior change.

Watch the recording:

SPEAKERS:

Martin Dale, Director of Digital Health & Monitoring, PSI

As Director for Digital Health and Monitoring, Martin is responsible for executing the institutional Digital Strategy focused on increasing access and personalized delivery of health information, products and services using digital solutions. In addition, he is responsible for powering data-driven performance improvement using routinely available data.

Lu’chen Foster, Director of Health Partnerships, Facebook

Lu’chen Foster leads the Health Partnerships team for Facebook. Over her last seven years at Facebook, she has held leadership positions within the Privacy and Product Marketing organizations focused on Facebook’s first-party products, measurement partnerships and data privacy standards.

Lateefah Mosley, Project Manager for the Scaled Support Program (UNICEF x Facebook x Yale University Partnership), UNICEF

Lateefah Mosley coordinates the implementation of digital social behavior change communication (SBCC) campaigns of over 100 UNICEF regional and country offices. Prior to her current role, Lateefah worked for the US Centers for Disease Control (CDC) and Prevention responding to the COVID-19 pandemic.

Jessica Kirkwood, Associate Vice President of Supporter Engagement, CARE

Jessica Kirkwood serves as Associate Vice President of Supporter Engagement at CARE, an international NGO focused on global humanitarian aid. Prior to joining CARE, Jessica was the Chief of Staff at Matchfire, a cause marketing firm delivering the right message for the right person at the right time to shape attitudes, action and advocacy.