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Content Strategy for Public Health Webinar | November 10, 2021

November 10, 2021 @ 12:00 pm - 1:00 pm

About the event

On November 10th, Alliance member Upswell led a webinar on content strategy for public health.

Content strategy connects your content efforts to your mission and the needs of your community. This webinar, led by Upswell founders Sarah Francis and Drew Bernard, gave public health organizations and advocates the tools to develop engaging, useful, and impactful social media content that people want to share. Attendees came away with knowledge about how to define their goals, understand their audience, measure success, and evolve.

Upswell pioneers new ways to leverage social media to create highly effective, even life-saving, campaigns in the social good sector. The Upswell team uses lessons learned from working with organizations like the Bill and Melinda Gates Foundation, Chan Zuckerberg Initiative, UNICEF, and hundreds of others to help the social sector leverage new strategies and create lasting change.

Watch the recording:


Sarah Francis – Founding Partner, Campaigns & Impact, Upswell

Drew Bernard – Founding Partner, Innovation & New Initiatives, Upswell


November 10, 2021
12:00 pm - 1:00 pm
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