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Social Media Listening for Improved Vaccine Acceptance | February 23, 2022
February 23, 2022 @ 6:00 am - 7:00 am
About the event
The Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online explored Social Media Listening for Improved Vaccine Acceptance on February 23rd at 9am EST.
During this live engagement, we heard from global health and communications experts who shared their experience using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations. Attendees learned about how the Minority Rights Group’s Diversity: Impact on Vaccine Equality (DIVE) project is using data from social listening to improve efforts to drive vaccine confidence and access in Sri Lanka, and how 19 to Zero is using natural language processing to develop effective messaging for vulnerable populations in Canada. Experts also shared tools and resources designed to help you implement and use social listening data in your own work to promote vaccine acceptance.
Watch the recording here:
SPEAKERS:
Jia Hu, MD – 19 to Zero, Chair, Canada
Mahoshadi Peiris – Verité Research, Analyst, Sri Lanka
Angus Thomson, PhD – UNICEF, Senior Social Scientist, United States
MODERATOR:
Nqobizitha Ndlovu – Adaptive Change Advisors Regional Director, Africa