Connecting for innovation and equity in global health
Martin Dale of PSI, Lu’chen Foster of Facebook, Lateefah Mosley of UNICEF, and Jessica Kirkwood of CARE sat down with Ben Plumley of the Bay Area Global Health Alliance/A Shot in the Arm to discuss how their organizations utilize social media tools and strategic partnerships to disseminate health information that promotes COVID-19 vaccine confidence.
The Bay Area Global Health Alliance, Girl Effect and Facebook were at the YTH Global Live conference for a fireside chat exploring the power of social media to strengthen vaccine confidence and shape health behaviors. We viewed part of a Vax Up Podcast featuring Girl Effect India and their work to educate young women and girls about their health.
The Bay Area Global Health Alliance and the Sabin Vaccine Institute collaborated, as partners of Advancing Health Online, on a GDHF session that focused on the importance of trust in building vaccine confidence. We highlighted examples of social media’s capacity to impact vaccine confidence and health behaviors — and how trust is a critical component. The discussion was a fireside chat in style, discussing the importance of trust in improving health outcomes on social media, sharing insights and the importance of evidence-based solutions. It was followed by a robust audience Q&A.
On December 9th, the Sabin Vaccine Institute and the Alliance, partners of Advancing Health Online, convened the second Insights Dialogue live engagement. Communications and global health experts shared their experience developing persuasive social media messaging to address vaccine hesitancy using peer-reviewed literature and extensive online testing for greater behavior change impact. The diverse panel (including a representative from UNICEF) shared their strategies, lessons learned through the testing results, and how to apply these results to improve campaigns.
Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online convened to explore the most effective methods community members can use to influence vaccine confidence through social media. Local voices and personal connections can be powerful influences in driving vaccine confidence in communities. This session shared three approaches to incorporating community voices into social media messaging and discussed best practices for leveraging and amplifying their impact.