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The Bay Area Global Health Alliance and the Sabin Vaccine Institute collaborated, as partners of Advancing Health Online, on a GDHF session that focused on the importance of trust in building vaccine confidence. We highlighted examples of social media’s capacity to impact vaccine confidence and health behaviors — and how trust is a critical component. The discussion was a fireside chat in style, discussing the importance of trust in improving health outcomes on social media, sharing insights and the importance of evidence-based solutions. It was followed by a robust audience Q&A.

Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online convened to explore the most effective methods community members can use to influence vaccine confidence through social media. Local voices and personal connections can be powerful influences in driving vaccine confidence in communities. This session shared three approaches to incorporating community voices into social media messaging and discussed best practices for leveraging and amplifying their impact.