Events

During this session, Sarah Francis, Founding Partner, Campaigns & Impact and co-Founder Drew Bernard at Upswell, and Alliance member, led a session on the types of research that can be deployed through social media and how to use social media as a tool for survey recruitment. Sarah and Drew shared insights on how to understand one’s audience, measure the impact of ads on the perception of a brand, and use in-app polls. They also shared information on ads targeting options and strategies to create engaging content to help recruit participants through online surveys.