Connecting Through Emotional Appeals | December 9, 2021
On December 9th, the Sabin Vaccine Institute and the Alliance, partners of Advancing Health Online, convened the second Insights Dialogue live engagement. Communications and global health experts shared their experience developing persuasive social media messaging to address vaccine hesitancy using peer-reviewed literature and extensive online testing for greater behavior change impact. The diverse panel (including a representative from UNICEF) shared their strategies, lessons learned through the testing results, and how to apply these results to improve campaigns.